What's

@ Spotlight?

Spotlight Web Design finishes customized WordPress design for Dr. Kristen Iman's business Iman Family Chiropractic and Wellness. Spotlight worked with Two Rider Design to create the logo and website for Dr. Iman
January 13, 2012

Spotlight Web Design, donates fully functioning CMS website to Junior Achievement on the Eastern Shore! This website will allow staff at JA to handle the upkeep of the site, update content, add sponsors, and give the community information as needed. This robust site will also eventually handle donations, and is designed to collect volunteer information to assist in matching volunteers with the correct programs through an online collection form.
November 04, 2011

New launch of our good friend Lindsay Borow and her photography based WordPress website! We moved from a flash based website to a more professional and better designed custom WordPress site. With an integrated lightbox feature, home page portfolio slider, testimonials module, and cleaner design. The site is faster and more importantly easier for our client to maintain and search engines to find!
September 09, 2011

Update to WordPress site for MyCancerAdvisor.com. We updated the WordPress template being used to meet our clients custom parameters and requests. We also updated the site to integrate with an Ad Tracking/Serving System as well as utilize features in the latest install of WordPress. By using the new features in the latest version of WordPress our client can provide information faster, easier, and in more acceptable formats.
August 16, 2011

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Spotlight Web Design - Search Engine Optimization (SEO)

What is SEO or Search Engine Optimization? This can best be defined as the foundation of any page or website. The overall goal is constructing the pages to be optimized to enable discovery by search engines, analyzed to meet the specific criteria unique to each search engine, and then indexed by those search engines. Being indexed by any search engine is what will return your site when a specific search is entered that meets the web user’s criteria, usually keywords or key phrases, and how your site compares to other sites based on that site search.

How is this important to you or your business? What is the value of your website if nobody can find it? Having a strong online presence gives you the ability to be found by clients or customers when they are researching your product or service. If people are unable to find your site through a search engine, your advertising, marketing, and web presence is going to be insignificant compared to your competitors.

At Spotlight Web Design, we strive to keep up with current trends and practices and work with you to build the most appealing site we can to your users, and also to search engines as well. With a focus on:

• Content
  • Quality
  • Uniqueness
  • Relevance
  • Keeping Content from becoming Stagnant
• Correct HTML and coding practices
  • Meet current W3C Best Practices and Standards
  • Keep pages operational (no Page Not Found messages!)
  • No bad or broken links
  • Clean and Well Formed
  • Using Heading Tags, Alt Text, and Paragraph Tags
  • Working for Quality Inbound Links
  • Working for Quality Reciprocal Links
• Maintenance
• Metric Integration
  • Integrating with Google Analytics giving you actual numbers indicating overall site ranks, individual page metrics and then using that data feedback to implement a plan to constantly improve the site.

Have specific needs or questions about how Spotlight Web Design can help you? Contact Us TODAY! Each website and customer’s needs are unique, so we will arrange a face to face, telephone, or virtual meeting to learn your business, your needs, and your goals. This allows us to put forth a plan that works best for you and start making your website work harder for you!